For decades, high-quality investment advisory in India has been expensive, inaccessible, and, often, biased.

Most advisory services charge a minimum ₹20,000–₹50,000 a year, or take 1–1.5% of your AUM annually.

Many investors unknowingly pay the same amounts through Regular mutual fund commissions, which quietly take 1–1.2% of your AUM every year.

We built PowerUp Elite to change that — to democratise high-quality investment advisory and make it accessible to every Indian at a fraction of traditional costs.

1️⃣ Our advice is 100% unbiased


PowerUp is one of India’s only fully SEBI-registered RIA platforms operating at scale.

Which means:
❌ No commissions from mutual fund companies
❌ No incentive to mis-sell
❌ No hidden profit-sharing layers

Every recommendation we make is purely based on past data, future outlook coupled with your life stage and goals.

Our only incentive is to create a meaningful difference in your long term wealth creation journey.

2️⃣ Highest quality MF advisory


We use a proprietary rating framework built on 20+ years of data by a team of qualified experts — not recent past returns. This model has been rigorously backtested to maximise long-term value for users.

Below is a snapshot of backtested results of how the in-form and out-of-form funds perform vs category average for all equity categories:

For category level data, please write to us at care@powerup.money.

This is a real performance uplift that can compound into significantly more wealth over time.

Note: Past data does not guarantee future returns. And neither do we.

What we do guarantee is that our experts are on top of every recommendation and do all the heavy lifting — so you always make informed decisions effortlessly.

3️⃣ Lowest priced in the market


We compared Elite’s pricing with other advisory services in the market: Elite is priced at 90%+ less than any investment advisory service today.

Here’s a side-by-side comparison for a ₹20 lakh portfolio:


While the base price for the Elite membership is ₹1,999/year + GST, we are currently running a special price of ₹999/year + GST until the entire product suite is complete.

We are able to offer this price because we operate app-first. We don’t have any sales agents or relationship managers and this helps us offer the low price.

And we will continue to keep Elite accessible and fairly priced — so millions of Indians can get the highest-quality advisory at a fraction of traditional costs.

4️⃣ What’s coming next on Elite


Over the next few months, we’re rolling out four major features that will complete the Elite experience:

  • Power Select: Compare funds by rank, returns, and risk to find the ones that truly fit your portfolio
  • Power Allocation: Build the right portfolio mix, personalised to your goals and risk appetite – across SIPs, lumpsum, and existing holdings
  • Family Portfolios: See and manage your family’s mutual fund investments, all in one single app
  • Mutual Fund Execution: Buy and sell mutual funds, directly from the PowerUp app

Once these go live, Elite will move to its base price of ₹1,999/year + GST.

Even then, it remains the best value advisory product in the market.

5️⃣ India’s trusted mutual fund advisory app


In a short span of 6 months, we now have:

– 3,00,000+ investors
– ₹50,000 Cr AUM tracked
– 17,000+ Elite members (and growing every day)

PowerUp is the fastest-growing mutual fund advisory platform in India — backed by Accel, Blume, Kae, and some of the world’s best investors.

But it’s your trust that truly powers our journey.

💙 To our 17,000+ Elite members – thank you.
And to the millions of future members, we can’t wait to serve you.